WWE and Endeavor-owned UFC to merge to form a new company

WWE and Endeavor have today announced that WWE and UFC are merging to form a new publicly listed global sports and entertainment company.

Endeavor will hold a 51% controlling interest in the new company and existing WWE shareholders will hold a 49% interest in the new company.

Ariel Emanuel, Endeavor CEO, will lead the new company. Vince McMahon will stay on as Executive Chairman, while Nick Khan will be WWE President, and Dana White will remain in his role as UFC President.

The transaction values UFC at an enterprise value of $12.1 billion and WWE at an enterprise value of $9.3 billion.

A name for the new company is expected to be announced shortly.